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American Express® for Small Business - Built for Business Owners
Top 7 Podcasts for Small Business Owners
Never seem to have enough time to sharpen your skills? Download one of these podcasts, and listen during your commute, at the gym or while you cook up some dinner.
How to Make Sure People Really Hear You

Writer and Public Speaker, Freelance


This post originally appeared on OPEN Forum, an online community providing small business owners with information and advice to help them do more business.”

 

 

 

Stephen Covey called it "sharpening the saw." Lao Tzu called it "mastering yourself." Jim Rohn called it "magnifying your skills."

 

Whatever you call it, as an entrepreneur you know the value of continuing to learn and grow, and its importance in running a successful company. The challenge is how much time it takes to read and attend classes. That's why podcasts are a blessing for business owners and managers: They let you grow your brain while your body is busy exercising, running errands or doing chores at home.

 

While there are thousands of podcasts to choose from, here are my top picks for business owners.


DishyMix

 

If you want success, pay attention to those who have succeeded. DishyMix, hosted by publicity goddess Susan Bratton, helps you do exactly that. Recent guests include Guy Kawasaki, Josh Bernoff and Sir Ken Robinson. Run time hovers around half an hour, including chats with and analysis of movers and shakers.


The Digital Publishing Podcast

 

We've only recently begun embracing digital publishing as a legitimate means of distribution, so it should be no surprise that the top podcast on the topic only weighs in at 31 episodes as of this writing. Whether your interest is in niche keyword domination, book publication or social media publicity, host Tristan brings a challenging array of information and speculation to the table. 


Home Work

 

Hosts Aaron Mahnke and Dave Caolo appeal to freelancers because they focus on the needs and challenges of folks working from home. These podcasts can help you better understand the lives of freelancers you hire to help you reach your goals. The life balance and productivity tips can also help, since—like freelancers—small-business owners work for themselves.


Help! My Business Sucks!

 

Don't let the tongue-in-cheek title fool you. This show featuring guru Andre Lock hits all the details of small-business management. In just one half-hour episode, he might cover keys to unlocking creativity, specific tips for using popular productivity software, a guest interview and a review of a new business education product.


Quick and Dirty Tips

 

The Quick-and-Dirty Tips network hosts 20 different programs on topics ranging from nutrition to science, all in five minutes or less, and all in high-quality productions by thought leaders. Specific podcasts aimed at business owners and managers include Get-It-Done Guy, Money Girl, The Digital Marketer, Grammar Girl and The Public Speaker. A week's worth of episodes won't fill the average commute, but will boost several of your skills up a notch or two.


The Rise to the Top

 

Are you a mediapreneur? Even if you've never heard the word before, you probably are. In this podcast, David Siteman Garland helps people interested in growing their personal brands and expertise through a combination of news, reviews and advice. Don't let the slightly over-the-top marketing language put you off. Beneath it runs a stream of pure gold. 


The Social Hour

 

If you're aware of a thing called social media, but for some reason aren't using it yet for your business, this hour-long podcast featuring Sarah Land and Amber MacArthur will ease you painlessly into the social media game. If you're already doing social media, you'll appreciate their cutting-edge news and expert interviews. 


Photos: iStockphoto


The opinions expressed in this article are those of its individual writer, and do not necessarily state or reflect the views of American Express Canada or Amex Bank of Canada. Third party web sites may have privacy and security policies different from Amex Bank of Canada. Links to other web sites does not imply the endorsement or approval of such web sites.



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