You build your business. Now build your rewards.
Built in travel perks that go beyond business as usual.
by Barry Moltz
Customer service used to be an afterthought. The only goal was to make sure that customers didn't complain too much. Fast forward to 2013 and with the Internet, customer service needs to now become a strategic part of any small business. With customers broadcasting their opinion over social media, they have a real effect on the sales of every company. Michael Luca at Harvard Business School reveals that a one-star rating increase on Yelp can lead to a 9 percent increase in sale. Even more startling is that Cone Research states that 80 percent of customers will actually reverse their decision after reading a online negative review.
Customers are giving feedback on Twitter and Facebook. Every small business needs to engage with them every day in real time.
2. A company YouTube channel.
Erez says that this can be used effectively for how-to-videos or to answer frequent customer questions.
3. A company blog.
This is another way to keep the customer engaged without just selling to them all the time.
[Link to: Samanage]
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